What it measures

This metric measures the percentage of your content made up of filler words — excessive stopwords, vague adjectives like "very" and "really", and unnecessary adverbs that dilute your key messages.

Why it matters for AI

AI systems extract meaning from your text, and filler words add noise without adding information. Content with lower bloat gives AI a cleaner signal — it can identify your key claims faster and with more confidence. High-bloat content makes it harder for AI to determine what your page is actually about.

Filler %	Score	What it signals
≤ 35%	Good	Clean, focused writing
35–50%	Average	Moderate bloat — could be tighter
> 50%	Poor	Heavy filler diluting key messages

How to improve

1. Cut unnecessary qualifiers — Remove "very", "really", "extremely", "quite", and "basically" unless they add real meaning
2. Replace vague descriptions with specific data — "a significant increase" → "a 34% increase"
3. Break long sentences into shorter ones — Shorter sentences naturally have less filler
4. Read your content aloud — Filler words become obvious when you hear them