Help Center•March 22, 2026
Internal Links: Helping AI Discover Your Content
How internal linking helps AI crawlers understand your site structure and discover more content.
What it measures
This check evaluates whether your page has internal links — links pointing to other pages on your own site within the content body.
Why it matters for AI
Internal links help AI crawlers discover and understand related content. They also signal topical authority — a page that links to 5 other relevant pages on your site demonstrates depth of coverage. AI systems use link structure to understand which topics you cover comprehensively.
How to improve
- Link to related pages naturally — When you mention a topic you've covered elsewhere, link to it
- Use descriptive anchor text — "Read our guide to SSR" is better than "click here"
- Ensure key pages are reachable within 2-3 clicks — Deep pages are harder for crawlers to find
- Add contextual links within paragraphs — Not just navigation, but in-content references
💡 Quick win
Add 2-3 internal links to related pages within your article body, using descriptive anchor text that tells AI what the linked page is about.