What it measures

This metric measures what percentage of your content is organized inside HTML tables, ordered lists, unordered lists, and definition lists.

Why it matters for AI

AI systems love structured content because it's easy to parse and extract into direct answers. When a user asks "what are the steps to..." or "compare X vs Y", AI looks for content already organized in lists or tables. Pages with this structure are significantly more likely to be featured in AI-generated responses.

Density	Score	AI impact
< 5%	Low	AI has to extract structure from prose — harder and less accurate
5–10%	Average	Some structured content but room for more
≥ 10%	Good	Easy for AI to extract data and comparisons

How to improve

1. Convert comparisons into HTML tables — Any "X vs Y" content benefits from a table
2. Use ordered lists for processes — Step-by-step instructions should be <ol> lists
3. Add summary tables — For data-heavy sections, add a comparison or summary table
4. Use unordered lists for features/benefits — Key points and feature lists should be <ul> lists