What it measures

Uniqueness measures how original and distinctive your content is compared to other sources AI has already indexed. It assesses lexical diversity and writing originality.

Why it matters for AI

AI systems prefer to cite pages that offer novel perspectives, original research, or first-party data rather than content that rehashes what's already widely available. When multiple pages cover the same topic, AI will preferentially cite the one with unique insights.

How to improve

1. Add original research findings — Proprietary data is impossible to find elsewhere
2. Include first-party case studies — Real examples from your work are unique by definition
3. Share unique perspectives — Your expert opinion adds value AI can't find anywhere else
4. Avoid paraphrasing existing content — Create, don't regurgitate